Should Internet Purchases be taxed Essay Example | Topics and Well Written Essays - 500 words

Should Internet Purchases be taxed - Essay Example Projected estimates of lost revenue due to decrease in sales taxes collection, go as high as $55 billion by 2011. Interestingly now many of the retailers are providing option of "in store" pickup after ordering online, which ironically enforces sales tax collection as sales tax is compulsory on store pickup. (Leonard). State and local governments are worried that lost revenue may decrease their ability to provide civic services at expected levels since expected revenue from store front retail sales are being increasingly cannibalized by online retail (Yegyazarian, Anush 54). If increasingly larger amounts are siphoned off then to make up for loss either newer stream of income has to be realized (by increasing taxes) or by cutting spending (thisnation, Dec 2006). Many retailers go to great lengths to avoid physical presence in high sales tax states, because they can use a lacuna in the "laws" and save significantly on paying the sales taxes. Economist Goolsbee argues that imposing taxes on cybershopping may "could cause online sales to drop Shopping days without the avoidance of sales tax may be transient.

To CASE A HYPERTENSION Essay Example | Topics and Well Written Essays - 500 words

To CASE A HYPERTENSION - Essay Example ctor also found rales of crackles on his chest upon auscultation and this poses a risk as Dr Ally may suffer a heart failure which is his main problem. This is the reason why the doctor ordered him to take some rest and restart his high blood pressure medication to curb the impending condition (Kataoka and Matsuno, 2008). According to the case study, Dr. Ally is undergoing pathophysiological changes in his eyes and heart owing to the fact that he recently suffered a bout of epistaxis which refers to severe nose bleeding, dizziness and a blurred vision. For instance, the blurry vision can be attributed to damaged blood vessels otherwise referred to as retinopathy and if left untreated this could result to blindness. On the other hand, the impending heart failure could be caused by damaged arteries and this could be fatal (U.S. National Library of Medicine, 2012). According to the doctor, the patient could have developed congestive heart failure (CHF) due to hypertension, a condition that causes the heart to weaken thus rendering it unable to carry out its pumping activities normally. In this case, the patient could be suffering from left sided heart failure and this can be explained by the rales of crackles on his chest which the doctor encountered upon auscultation. In addition, his feelings of fatigue after work and his developing of dyspnea while climbing the stairs are another clear indication that he has a left sided heart failure. Treatment for this condition includes drugs for hypertension as well as a procedure known as cardiac catheterization which is used in unblocking the heart arteries. The doctor is also likely to advise his patient to embark on a change in lifestyle where he is supposed to stop taking alcoholic substances, go soft on salt and also indulge in regular moderate exercises. Some of the medication likely to be administered includes Beta-blockers, Digitalis, Diuretics which include triamterene, furosemide, spironolactone, bumetanide

Steve Wozniak Essay Example | Topics and Well Written Essays - 1000 words

Steve Wozniak - Essay Example Wozniak remains unknown to many including some of the most loyal consumers of Apple products. Indeed, education goes hand in hand with technological innovations and advancing. This essay, thus, purposes to illuminate the impetus behind Wozniak’s innovation and relate it to educational attainments. Jobs started Apple Co. with Steve Wozniak in 1976. Wozniak provided his technical ability while Jobs brought his mesmerizing energy on the table to develop a powerful team. Wozniak showcased his first home-made Apple I computer at Homebrew Computer Club in Silicon Valley in 1976. Apple’s popularity took a sudden twist and rose exponentially following Jobs employment at the Byte Shop. Wozniak soon followed suit and released a computer that made Apple as a company overly popular. The talented engineer built Apple II single-handedly ensuring that every hardware and software component had its place. What is more, Wozniak did this while still delivering at his day job with his coll eague, Jobs, at Hewlett-Packard. Apple II went public in 1977 during a computer fair held in the West Coast. In the years that followed, Apple became a publicly listed company in the biggest IPO in 1956. Apple II redefined personal computers and introduced myriad ordinary people to extraordinary personal computers. The reason behind this success was the amazing design. An interview with Wozniak reveals the miraculous aspect of the engineer’s character (Ghosh 1). The teachers saw my smartness and encouraged me to read widely.  

Assessment of the Moral and Legal Responsibilities and Rights of Case Essay

Assessment of the Moral and Legal Responsibilities and Rights of Case Parties - Essay Example First we determine the moral and legal responsibilities of Rick Reynolds. In essence he acted in bad faith, acting for his own benefit and gain, and to the detriment of the interests of Mr. McLean. That there was an agreement between the two is verified in the beginning of the case. Rick acted in bad faith in the construction of the facilities, cutting corners and under the table deals to enrich himself, with the end result being that the facilities were subpar, and caused harm to a resident, when faulty wiring caused a fire that in turn caused the injury to the resident. Rick likewise acted in bad faith in procuring medical equipment and supplies, enriching himself by selling some of the procured goods and keeping the proceeds. Morally he is culpable for fraud and deceit. Legally he is liable for a host of crimes. Under the law, Rick can be considered as either a substituted agent or a sub-agent, and as such, there are legal precepts that can hold Rick accountable for his crimes as if he were the primary agent or principal, acting alone. He can thus be held liable for misrepresenting himself as a manager of the company, and for intentionally duping the pharmacies into providing the goods to the company, where some of the goods ended up being sold by Rick for his own financial gain. Where there is a contractual agreement between Mr. McLean and Rick, moreover, Rick is answerable for his acts to Mr. McLean, who under the law can sue Rick for his fraudulent activities, under the legal precepts concerning the legal rights of the principal towards his substituted agent. In particular, there was fraud in the way Rick went about contacting the different parties involved in building the facility, and for such fraud Rick can be sued by Mr. McLean (The Lectric Law Library, 2012; PreserveArticles.com, 2011). Mr. McLean himself can be said to be morally and legally liable for some of the acts of Rick, such as those that pertain to the acquisition of supplies. While it may be true that Mr. McLean may not have authorized the procurement of the goods on credit from the pharmacies, there are legal precepts that may hold Mr. McLean accountable for the acts of Rick. In other words, though there may have been fraud in the way Rick procured the supplies, Mr. McLean may be sued by the pharmacies if the former does not honor the supply contracts and reneges on the payment for the goods bought on credit. For one, a case may be made for the way Rick's actions procuring the supplies may be construed as constituting part of his job responsibilities, and part of the roles that he was authorized to play as an agent of Mr. McLean. There are clear legal principles that may prevent Mr. McLean from running away from the legal consequences of the actions of Rick, such as those that pertain to the company paying for the goods that Rick bought on credit and with intent to commit fraud. Clearly the law in some instances stipulate that even when an agent commits acts that ar e criminal, and without the express consent of the principal, the principal, in this case Mr. McLean. The pharmacies may argue that there would have been no way for them to discern that Rick was acting on his own behalf rather than on behalf of Mr. McLean, given that Rick, to them, seemed to have the

Understanding how asset classes and systematic strategies behave and Thesis

Understanding how asset classes and systematic strategies behave and perform during different macroeconomic environments - Thesis Example Generally, the business cycle phases are distinguished by various economic changes. These economic changes characterizing the cycles may include employment changes, interest rate changes and industrial productivity. Therefore, the business cycle can be referred to a pattern of fluctuation in the GDP (Gross Domestic Product) which affects employees, investors and employers. For instance, a business cycle significantly affects investors, employees and employers who work for a living in the production of services and products, which are in demand (Black 100). The demand for more products fuels inflation and at the same time wages increases. In due time, the demand for products and services decreases as consumers view the prices as unaffordable, this in turn forces the prices to decrease and causes recession. At the end of the cycle, the demand rises as a result of the declining prices as lower prices fuel demand. Therefore, the cycle starts at the beginning once again. When the business cycle is hugely affected by economic factors and does not run smoothly, it can result in the Great depression. Hence, this is the reason behind governments drive to intervene and manage economies (Piros & Pinto 284). Tracking the cycles assists experts in determining the direction and trends of the economy. The business cycle can be beneficial in the equity sector as it can track equity market returns over a given period from months to years (Black 100). In a given period, the economic cycle may differ from one cycle to another; however, there are some trends, which are repetitive and thus are critical in analyzing the fluctuation in determining economic changes. The changes in the economic cycle are vital transformation in the rate of development in the market especially declining and increment in rates of growth in inventories, employment, corporate profits and

Undergraduate research program Essay Example for Free

Undergraduate research program Essay University of Delaware is one of the leading undergraduate research universities in the country. Many students are currently enjoying the benefit of these services that the university offers. The Program Aims The university is determined to bring out the best out of their students by given them the chance of being in the forefront in the knowledge and creative works, this they achieved by making the undergraduate and even the new students work as an assistance or a junior member of their faculty research team preparing them for the research future and making them to have the opportunity to review the professional researcher’s works so as to expose them to the act of gathering ,evaluating and sharing results with the scientific, artistic or scholarly community. Participants and Eligibility The research program is open to all interested undergraduate. Student who wants to develop themselves in the area of research sometimes some exceptional students are given salaries or stipend during summer, stipends are given. The only requirement is to have a cumulative grade point index of at least 3. 00 to ascertain the level of seriousness to academics so that it would not affect the academics performance of the students Functions of the program The program provides the students with the general information about the research experiences The way to approach the faculty researcher that the students might want to work with Assistance to undergraduates that are writing their projects for the Honours Degree to make distinction in such projects Means of funding the research work through faculty sponsors and scholarships Provision of research reading room in which have the archives of the past senior research works are placed so as to make references to them Many opportunities for students to presents and show case their research papers. Reference University of Delaware (2007): http://urp. udel. edu/basics/policies. aspx. Retrieval date; 12th May, 2008.

Sainsburys Company Analysis

Sainsburys Company Analysis The food retailing Industry is a huge and fast growing industry in UK .It is a complex and diverse market dominated by various big companies such as Tesco, ASDA, J Sainsburys. Price and quality of goods are the two key elements which the companies keep in mind to increase their sales and defend their position in this competitive market. In the year 2009, food retailing recorded sales figures of GBP 297,478.9 million, along with providing employment to 11.6% of the workforce in UK (Euro monitor). It is forecasted, by the year 2014 the sales would cross GBP 350,000 million. (Euro monitor) This assignment focuses on the third largest food retailer store in UK, i.e. J Sainsbury. Sainsbury is a super market which will operates its business in retail sector from the year 1869. Sainsbury is started by James and Mary Ann Sainsburys. Sainsbury today operates a total of 827 stores comprising 537 supermarkets and 335 convenience stores(J Sainsbury 2010) .With their presence in various other markets such as financial services and Property management, grocery retailing remains their core business. In an industry which employs over 3,335,000 people and with sales figure of GBP 137,590 million (Euro Monitor), Sainsbury enjoys a market share of 16% and serving 19 million customers weekly with a product offering of 30,000. (J Sainsbury 2010) QUESTION-1 Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice. ANSWER- PART 1 Customer value Difference between what a  customers  gets from a  product, and what he or she has to give in  order  to get it. http://www.businessdictionary.com/definition/customer-value.html#ixzz16OyFiRFr Customer value proposition A  business  or marketing statement that summarizes why a consumer should  buy a product or use a service. This statement should convince a potential consumer that  one particular  product or service will add more  value or better solve a problem than other similar offerings. http://www.investopedia.com/terms/v/valueproposition.asp Types of CVP 1. All Benefits- benefits that an organization brings to its target customers. It tends to suffer from a lack of credibility when the value proposition is not distinguished from competitors or focused precisely on the unique needs of the customer. 2. Favourable Points of Differentiation- it mainly emphasizes the key differences between a firms offerings and those of competitors at the customer interface. It takes into account the notion that the buyer has substitutes. Like the all benefits value proposition it lacks specificity relative to the buyer. 3. Resonating Focus- Resonating focus highlights one or two critical differences between the firms offerings and those of competitors with the forethought that these differences represent those areas that are most vital in the mind of the customer. While most effective, this value proposition takes considerable time to develop as it is strongly rooted in a deep understanding of customer needs. http://www.edbarrows.com/Resources/briefs/valueProposition.pdf IMPORTANCE OF CUSTOMER VALUE   A good customer value proposition is a technique why a customer should buy a product and also distinguish your product from competitors. Gaining a customers attention will help in growing sales faster and more profitable, as well as increasing its market share. Understanding customer needs is important because it helps promote the product. A brand is the perception of a product or service that is designed to stay in the minds of targeted consumers. It is desirable to build a strong and positive brand association with your offering. Three key dimensions: Extrinsic vs. intrinsic value Self-orientated vs. other-orientated value Active vs. reactive value PART 2 VALUE PROPOSITION FOR SAINSBURY Sainsbury maintain high quality of its services by keeping up high quality product at a fair price, through well-kept rooms with an attractive appearance to fast service and a friendly staff. Sainsbury ensures that all suppliers have been evaluated by Quality Attribute System (QAS) in order to provide quality product to the customer. It has different prices which are suited to different kinds of customer. Through the execution of high quality product Sainsbury has high price. However to adjust to the needs of less wealthy clients it also offers a wide selection of basic product at a low price. Sainsbury speed is moderately-high. Sainsbury team is trying to reduce queues through recent introduction of basket tills, self-checkouts as well as introduction of newest scan and pack system. Sainsbury also offers home delivery which can be obtained the very next day. Dependability is keeping a word to customers. Sainsbury provides customers quality product at a fair prices, fulfilling custom er expectation for fresh, safe, healthy and tasty food. Sainsbury respects environment by using environmentally friendly packaging. Queuing time is reasonable and deliveries are on time. Online Shopping at Sainsburys is also a great advantage. All the above provide a  high level of dependability  and are the reason why the Sainsburys brand remains on the market for 141 years, and this makes the Sainsbury differs from its competitors. Sainsbury started a new range taste the difference that aims to provide consumers desire to treat themselves at home, rather than spending money in buying expensive takeaways or eating outside. Sainsburys continuously investing in their clothing and home decor items to accelerate the growth in non-food sector so that they can reach to more customers so as to increase its market share and sales. (Euro monitor) Sainsburys continued launching innovate products, 1% fat milk was launched which was consumed by 2.5 million households due to which its sales for basics were up by 60%. (Euro monitor) QUESTION 2 Critically evaluating value proposition of Sainsburys VALUE PROPOSITION Sainsbury supermarkets follow the mission of being the customers first choice by its service and quality. Through the method of working simpler, together and faster it delivers an outstanding good service and quality. Sainsbury accelerating its growth in non-food sector so as to reach more customers. Online facility provides its customers to shop online for non-food items also. The company has a solid brand value although discriminating competitive advantage is clearly missing. It is difficult to slot them in a particular category from a customer point of view. The company is not able to create a good market which will make them distinguish from other supermarkets with concerns to price, quality, customer service and access to variety or inventory. Sainsburys was critised by the city for allowing Tesco in getting ahead in the market in terms of customer service, loyalty and price competitiveness. Sainsburys was also criminated for not promoting itself up to its standards and also running the same type of initiatives which was running by Tesco. So the Sainsbury has failed to promote its products and services. In the process to reconstruct its mission, company has changed its marketing strategy and sold successfully the home based products in the chain of UK market and its business in Egypt. This changes the company to focus on food retailing and related activities. Sainsbury maintains 100% service level as the online business is growing rapidly. Even so, there are some issue that need to be developed for example; delivering orders in full and on time. The online business is developing at a rapid speed gaining growth in overall market. During hectic periods picking large orders from stores could become an issue. (http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MARKETING MIX The marketing mix used by Sainsbury to gain its competitive advantage in its retailing sector -. Product Sainsburys mainly focused in developing new product and its food quality which will be healthier to the customers. It provides more than 350 variety range of foods product which is produced to protect its natural flavour and taste of the product. Currently it has achieved to developed more than 600 organic lines to provide best range of food and major growth in groceries, bakery, and frozen foods. It has also launched a product called Blue carrot Calf known for the clear labelling of kid products which mention clear details of the products. The Sainsburys continuously concentrating on development of its product by launching a new programme every year. Price Price is the important component of the marketing mix for Sainsburys. Now a day Sainsburys is presenting its customers in UK the value for money. A lot of investment is made in improving quality and productivity in order to reduce the overall cost. For the customers in UK Sainsbury is offering, exceptional value for the money and the aim of the company is to lead the quality and become the favoured in term for the customers all through the market. If the price is cut it is not easy to get back again to the previous level without dissatisfying the customer. This is not decent for the business. Hence in short term price gain the store will be less affected where as in long term it would gain less positive. Sainsbury implemented a new strategy value for money after realising its price war in the market. A lot of investment is made in improving quality and productivity what it provides and efficiency of its activity in order to reduce the overall cost. The purpose of implementing a new s trategy is to achieve trust and value from the customer and continue its leadership. Promotion -   Sainsbury gain to build up its solid brand image among the customers through various promotions. It mainly focuses on its own brand rather than the promoting other brands which they sell in the stores to form the greater wealth by its overall retail brand. Sainsbury uses different media for its promotion whereas TV, radio and advertising in cinemas to grow the company image. Sales promotions, merchandising and packing are also the key element for the promotion of the Sainsbury. Sainsbury launched Nectar Card as a main weapon for its promotion. This card is free for customers and gives discount points if customer used it in store at the time of shopping. Many other retailers are also using same type of promotions by issuing the card to customers and giving them free points for their money as these free points can be used automatically for discounts. Sainsbury store staff wears named T-shirt of the supermarket to defer as a worker to serve people. Place As per the Sainsbury it has 872 stores across UK whereas 837 super markets and 335 convenience stores. Various set up of stores are established across the country according to the needs and satisfaction of the customers and area. Sum stores are opened 24 hours a day for the satisfaction of the customers. Sainsbury is making large chain stores in different locations to create a world class distribution of groceries and work more effectively. Sainsburys uses marketing mix to improve and implement its plans by using market mix. It fulfils the needs of customers by improving its strategies which will satisfy customer. Sainsburys study on the market to the customer needs who will buy the products. It continues to implement the market division to progress its business strategies which shows the progress of a business. To increase its overall sales Sainsburys uses the market segmentation to display various varieties of products and sells it to different group of people. It offers a large number of products in a supermarket or convenience store and opens the store for long hours. It also offers easy cash option through debit or credit card and cash back facility to customers on their purchases. http://katamaneni12.blogspot.com/2010/09/macro-environment-and-marketing-mix.html Competitor Analysis TESCO- Competitor Company Profile Tesco is started by Jack Cohen in 1919. Tesco is biggest food retailer in the world, having 2318 stores and giving employment to more than 470000 people who serve millions of customer around the world. Tesco has a largest market in UK, where it operates under signs of Extra, Superstore, Metro and Express. Tesco offers more than 40000 products to customers including clothing and other non-food lines. Tesco vs. Sainsburys TESCO MISSION TESCO is to provide superior technical representation and to add value to a focused group of leading-edge, corporations by offering synergistic, valuable and highly innovate solutions for our customer design, procurement and manufacturing needs with continuous improvement of our quality, service and productivity to a completive advantage. TESCO VISSION What sets TESCO apart from other distributors is our commitment to customers success, by bringing an in-depth knowledge of their technology and the value added services needed to truly support the customer. The result is cost-efficient, rapidly delivered technical superior products that the customers take pride in. (http://www.tescoinc.co.kr/tesco/ecompany1.php) MISSION STATEMENT Sainsburys mission statement Our mission is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Source: Sainsbury Web site Sainsburys companys vision for growth Sainsbury plcs present focus is to improve the performance of the core UK supermarket chain. Whilst doing so we will continue to explore and develop growth opportunities in other markets. Through implementing Managing for Value we will stretch our ambitions and challenge the conventional wisdom within the Company, thereby unlocking our potential and delivering value. Source: Sainsbury Web site DIFFERENCE STRATEGIES SAINSBURY STRATEGY: Sainsbury aims to provide quality products and good service at a competitive price through working faster, simpler, together and aimed to be the consumer first choice for food. Through a balance in sales growth, reduction cost and on-going margin improvements, Sainsbury look forward to progress growth. The company is dedicated to achieving industry leading margins within a dynamic, competitive market and to delivering strong double digit necessary profit growth in each year of its business programme. TESCO STRATEGY: Tesco has made a good progress with its strategy which consists of five elements reflecting its four established areas of motivation and Tescos long term promises on environment and community. The ideas of the strategy are: To be a successful international retailer To develop the core UK business To be as strong in non-food as in food. To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com To put community at the heart of what we do. The market share of Tesco is 31.6% in the retail market and they also capture 50% of the grocery market share while Sainsbury has 16% and 22% of the market share respectively. Tesco sells massive products range and buy in big volume and sell it in cheap while Sainsbury buys product that are popular and their own branded product. 1/3 of the retail market is acquired by Tesco but Sainsbury is enabling to have this power. Tesco achieved its success by selling varieties of products; it is located within UK as well as overseas, they target every people. With this strategy Sainsburys have a difficult to keep up with Tesco. Sainsburys generally attract the middle class people with low class prices whereas Tesco attract all kind of people from all classes. Sainsburys is more concerned about the quality of the food they provide their customers while Tesco is concerned about reducing prices to attract their customers. Tescos main advertising approach is money saving Every little help and Sainsburys Taste the difference however during the crisis time they are one of the same. Sainsburys slip its second position in 2008, losing to Asda. Leader Tesco enlarged its market share in the year, moving ahead of Sainsburys. Sainsburys has less variety of non-food items as compared to Tesco. At the end of the evaluation period, non-food items were the reason for growth for the major supermarkets. ( http://www.oracle.com/us/corporate/analystreports/corporate/ovum-sainsbury-cs-170835.pdf) MANAGEMENT Sainsbury CEO Justin king has done a great job in strengthening the brand, improved turnover at a rate of 5.5% a year and profit increases by 6.7%. king main focus was on UK store expansion rather than overseas and total number of store has been increased from 583 in 2004 to 827 today. Tesco CEO Sir Terry Leahy has different approach as compare to Sainsburys CEO Justin King. In his fourteen year term he has heavily invested in overseas expansion. In 1999, within UK Tesco generated 90% of its turnover and now its less than 70%. GROWTH POTENTIAL Tesco has its setups in 14 countries but that doesnt mean Sainsburys lack growth opportunities. Sainsburys results in past years in the proof of this and continuing achieving high growth rate without international expansions. To exist in this competitive market Sainsburys has done well by opening new stores across UK, adding new non-food products and banking services to existing stores. Tesco on the other hand, have more growth opportunities in Asia and other countries. Tesco is a big player than Sainsburys, for example: if we compare past twelve months results Tesco has  £56.9 billion turnover versus Sainsburys  £19.9 billion. (http://www.fool.co.uk/news/investing/company-comment/2010/07/16/a-foolish-fracas-sainsbury-vs-tesco.aspx) CUSTOMER OUTCOME AND EXPECTATION Brand image and relationship building in a business to company market depends on how well company satisfies its customers. Sainsbury keep high quality of its services by providing high quality products to customers at a fair price. It has different prices which are suited to different kinds of customer. It provide basic product at low price to customer with low income. Sainsbury want to make it easier for customer to shop ethically and sustainably so they making every effort to live up to their expectations. Therefore from the above model, which explains between the company service and quality Sainsbury can be placed into high quality as well as service offered by the company and received by customers. Question 3 http://www.universityessays.com/example-essays/global-markets-sainsburys.php Mission statement serves a dual purpose by helping employees to remain dedicated on jobs as well as boosting them to find innovative ways of achieving company objectives so that productivity can be increased. It is common that large companies spend years and millions of dollars developing and refining their mission statement. NEW MISSION STATEMENT OF SAINSBURYS To become the UK best retailer company and earn customer lifetime reliability. NEW VISSION STATEMENT OF SAINSBURYS NEW VALUE PROPOSITION Source: Barnes, C. et. al., 2009 Creating and Delivering your value proposition p 31 Market: Sainsbury already caters to the middle class customers by providing products at affordable prices, but since Sainsbury maintains high quality amongst its products, the cost somewhat becomes high (in a comparative sense to its competitors). Sainsbury needs to provide these products at a more reasonable price to cater to the working class as well and thereby expand its existing customer base. Value experience: Benefits should include high quality at reasonable price. To reduce the travel costs Sainsbury needs to focus on locations of its stores so that they are effortlessly within the reach of its customers. Online sales should also be made easy. Complaints should be minimised by providing a good after sales service and monitoring customer feedback. Offerings: Place should include a focus on central locations. Product should include highest possible quality at affordable prices, new and innovative products could also be introduced to increase sales. Since the financial downturn of 2008 had drastic effects on the economy, consumers are trying to save as much as possible hence Sainsbury needs to keep the prices of its products as low as possible. Promotion should involve promotion of sales through discount vouchers or limited offers (e.g. buy 2 get 1 free) and continuous advertising through all available media types. Benefits: products need to be provided at the lowest possible price maintaining high quality. Constant customer feedback should be facilitated in order to keep track of its customers satisfaction. Alternatives and differentiation: Since Sainsbury focuses on quality more than the price of its products. The quality of Sainsburys products is higher than most of its competitors, but this phenomenon is not the same when it comes to price. Sainsbury needs to balance between its price and quality since its competitors such as Tesco are providing products at a lower price that is offered by Sainsbury. Proof: IMPLEMENTATION PLAN By using Ansoff Matrix tool for strategic marketing planning help to improve the position of J. Sainsbury. It accelerate to do best strategic direction depending upon the need/desire to penetrate existing or new markets with existing or new products. (http://www.emp.ac.uk/linspdfs/marketi2.pdf) If Sainsbury need to reconstruct their values, strengths and beliefs they need to split up their position in the existing market. They facing extreme competition in the real market they must modernize and create in new markets with their present product offering. Partnership is a necessity in the domestic market since this is the basis of the business and its primary values. It will help the Sainsbury to rebuild its image and the connection with existing customer by confirming them the best quality, best product offers at competitive pricing. Sainsburys need to improve in its Information Technology system so that information can be processed faster and stocks can be reloaded at a faster pace. The shelfs are always stocked well and the customers keep getting informed about the available varieties. All these hard work make the shopping experience enjoyable and satisfying for the customers. As the world faced recession almost globally, Sainsbury should avoid price related conflicts and must follow specific price strategy. Since customer will not be willing to pay high prices even for the best quality products hence low pricing should be planned for the quality product. Identify problems and in time solving them as quickly as possible so that they build strong communication at every step of the channel. To introduce some products this will give a comparative advantage over their rivals. Sainsbury should open local stores in the city rather than on the outskirts of the city. Customer generally chooses to purchase in local shop rather than supermarkets to save time and money. Introduction of pay point or post office to the store would be a good idea to attract customers. The customer immediately after purchase can pay their bills without wasting time to reach these places elsewhere in the city. Sainsburys need to increase its online shopping service in non-food items, so that customer can shop online more comfortably. I would recommend Sainsburys to deliver every little helps to make it a healthier place for shop. Use simple processes so that shopping is better for customers, simpler for staff and cheaper for Sainsburys.